Our Story

Jewellery made to be worn.

Nafis was founded in Dubai in 2024 with one simple belief: beautiful jewellery should be worn every day—not saved for special occasions.

After years in the beauty industry, we saw the same compromise everywhere. Beautiful jewellery was often expensive, while many waterproof pieces lacked the elegance, quality, and lasting durability we were looking for We believed everyday jewellery deserved better.

That’s why we created Nafis—timeless, waterproof jewellery crafted with premium materials, refined details, and lasting quality, so you never have to choose between beauty, durability, and value We first introduced Nafis through carefully selected retail partners across the UAE, listening to our customers and refining every collection before bringing the brand online. Nafis means precious—because we believe the jewellery you wear every day should be the jewellery you treasure most.
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Our Vision

Designed for everyday confidence.

Designed for everyday confidence. We believe jewellery should become part of your life, not something reserved for special occasions.
Our vision is to create timeless pieces that feel as beautiful on your hundredth wear as they did on your first—designed to move effortlessly through everyday moments, meaningful celebrations, and everything in between.

We’re building a brand that values lasting design over passing trends, creating jewellery you’ll reach for today, tomorrow, and years from now.

Our Philosophy

Beautiful jewellery should be lived in.

We believe…

Beautiful jewellery should be worn—not saved. Premium quality should be be enjoyed—not overpriced. Timeless design should last—not be disposable. Everything we create begins with these beliefs.

2024
Founded in Dubai
1000+
Trusted by customers
5000+
Happy orders

FAQ

1. What is NAFIS Jewellery?
NAFIS is a Dubai-based jewellery brand creating modern, refined pieces designed for everyday wear. Our collections focus on effortless style, versatility and pieces you can reach for again and again.
2. Where is NAFIS Jewellery based?
NAFIS Jewellery is based in Dubai, UAE, and serves customers locally and internationally. Our collections are created with a modern, international customer in mind.
3. What makes NAFIS different?
We focus on elevated everyday jewellery that feels polished without being overly formal. Each collection is selected around wearable designs, quality materials and a refined, understated aesthetic.
4. Is NAFIS jewellery suitable for everyday wear?
Yes. Many NAFIS pieces are designed specifically for regular, everyday wear. We choose materials and finishes with durability, comfort and versatility in mind.
5. What materials do you use?
Our collections include 316L stainless steel with 18K gold or platinum PVD coating, as well as 925 sterling silver with vermeil or rhodium finishes and selected plated pieces. Materials vary by design and are clearly listed on each product page.
6. Is NAFIS jewellery really waterproof, and will it tarnish?
Many of our stainless-steel PVD pieces are waterproof and highly resistant to tarnishing with normal wear. Because materials and finishes vary across the collection, we recommend checking each product description for its specific care and wear details.